About Frame The Moment
Giovannella Frankel
Born in Rome, Italy, I moved to the United States when I was 27 years old. At the time, I thought it was going to be a short stay and my goal was to just learn the English language and head back to Italy. That plan quickly changed as I fell in love with America.
It was a life-changing experience for me to be in NYC and see different people from all over the world, with different beliefs, cultures, and religions and realizing that not only it was ok to be different, but it is the main source of learning and growing as a human being.
Love & Power
I enjoy nature, people, good food, outings, and animals: Everything around us and each activity is an opportunity to observe, learn from and grow.
I like to laugh, see sparkles on the water, swimming, enjoying peace and quiet, and listen to birds singing. My appreciation for life and nature extends to sunrises, sunsets, straightforwardness, blue skies, colors, music, children, campfires, and crème brulée!
When I succeed in experiencing each moment to the fullness, I am reminded of God's amazing love, and power. I am thankful!
A Change of Everything
Shortly after settling in New York City, I met a well-being physician and the experience completely transformed my values, priorities, and the way I looked at life in general. Soon enough, I became progressively healthier and happier.
Frame The Moment is a small company located in Paramus, NJ. My love affair with letter art began when my eldest daughter Allegra was two years old: I spelled out her name in pictures of places and things we discovered and enjoyed doing together.
At that time, I lived on a boat on the Hudson River in NYC. My houseboat was also a home day care. Parents would bring in their children for some fun learning activities and when they saw Allegra’s name hung on her bedroom door and noticed the little paintings in each letter they began asking me to create custom names for their children.
In time I painted the entire alphabet and a little by little this hobby of mine, evolved into a business and develop more products and ideas….and still working on more…
I take pride and enjoy what I do and care about the quality of my work and each detail along way.
You can now have your name or sign spelled out in unique and colorful prints, made from the original miniature paintings.
People I Wish to Thank
I like to thank all the good friends that God has sent my way.
Thank you Allegra and Jeff for inspiring me; Blu and Cynthia for encouraging me, Cristina for her constant encouragement, support and great suggestions! Warren for his knowledge, patience, and skill,
Neda, for her generosity, mentoring, love & patience.
Special Thank to Jim Collier from jimcollierphoto.com for his skill, kindness and priceless mentoring. Last but not least, thank you Nancy for pointing me in the right direction!
Mission Statement
I believe that maximizing each moment in life is what life is all about!
I like to paint all those memories, of beauty, enjoyment and love.
I hope that those simple colorful images will bring some pleasure to you as well and maybe serve as a reminder to observe and live each moment fully and deeply.